What´s Happening - Fender Endorsement - Omar Torrez


Seattle guitarist Omar Torrez has signed a rare promotional endorsement contract with guitar maker Fender International.

The local recording artist apparently brought all activity to a halt when he picked up a new prototype Guild "Paloma" classical electric/acoustic guitar at the Fender booth at a Los Angeles music-industry convention and began playing.

Fender has since dubbed Torrez the company´s "most exciting rising star." Torrez, the first new artist the company has worked with since Jonhy Lang, will perform nationwide with fender´s promotional support.